8:30 – 8:55

Attendee arrival, morning refreshments, informal discussions.

9:00 – 9:15

Open meeting: Doug Wildman, Friends of the Urban Forest: Brief review of speakers/topics for both days.
Introduce John Melvin to acknowledge CALFIRE financial support.
Introduce Eric Oldar as keynote speaker.

9:15 – 9:35

Eric Oldar. Origin and Future of Urban Wood Utilization in California

9:35 – 10:20

Jessica Simons, Southeast Michigan Resource Conservation and Development Council and Acting Executive Director, Urban Forest Products Alliance.
Utilizing Urban Trees: the Emerald Ash Borer and the Michigan Experience

10:20 – 10:35

Break with refreshments

10:35 – 11:20

Katherine Fernholz, Executive Director, Dovetail Partners, Minneapolis, MN.
Certification of Urban Forest Products: Importance, Current Status, and Future Developments

11:20 – 11:50

Informal meeting of those interested in forming UFPA CA. Moderated by Doug Wildman, Don Seawater, Jessica Simons, and Sam Sherrill.

11:50 – 12:30

Lunch provided

12:30 – 1:15

Paul Discoe, Founder & Principal of Joinery Structures, Oakland, CA.
Urban Forest Products Today, Local Trends and Industry Shifts in the Design/Build Industry.

1:15 – 2 pm

David MacFarlane, Michigan State University.
Measuring the Urban Forest Resource Base

2 pm – 2:10

Break

2:10 ­– 3:00

Andy Trotter, Vice-President and Field Operations Manager, West Coast Arborist.
The Relationship Between Arborists and California's Emerging Urban Forest Products Industry

3:00 – 3:45

John Shelly , University of California, Berkeley.
The Art and Reality of Wood Drying

3:45 – 4:30

Open forum for discussion of and questions about day's topics and about the formation of an Urban Forest Products Alliance for California.

8:00 – 9:00

Meeting of those interesting in creating an Urban Forest Products Alliance for California.

8:30 – 9:00

Attendee arrival, morning refreshments, informal discussions.

9:00 – 9:30

John Melvin, State Urban Forester, Department of Forestry and Fire Protection, CALFIRE
The Role of CALFIRE in Supporting the Urban Forest Products Industry in California and Urban Forest Utilization

9:30 – 10:15

Scott Morgan, State Clearing House Director
Zoning and your wood milling operation

10:15 – 10:30

Break with refreshments

10:30 – 11:15

Rich Thompson , Natural Resources Management Department, CalPoly, San Luis Obispo, CA
The Economics of an Urban Forest Products Industry

11:15 – 12 noon

George Hessenthaler, Logan, Utah
Creating Value Added Products From Urban Forest Waste Wood

12 noon– 1 pm

Lunch provided

1:00 – 1:45

Steve Bratkovich, Dovetail Partners, Minneapolis, MN.
The Value of Business Connections in the Urban Forest Products Industry: A Case Study of Minneapolis, MN

1:45 – 2:15

Sam Sherrill, author, Harvesting Urban Timber Starting a Modest Size Urban Forest Products Firm: Place, Scope, and Scale

2:15 – 2:30

Break

2:30 – 2:50

Lena Meredith , Shade Fund
Small Loans to Green Entrepreneurs

2:50 – 3:35

Robin Freeman, Director, Environmental Management and Technology Institute for Sustainable Policy Studies, Merritt College, Oakland, CA
Successful College Programs in Urban Wood Utilization

3:35 – 4:30

Don Seawater, Paul Discoe, Evan Shively and Gia Carrozzi: panel and audience discussion: starting and operating a successful urban forest products business in California.

5PM – ?!

Casual evening get together at a local restaurant for some adult beverages and tasty San Francisco cuisine. This is optional yet a great time for mixing and sharing before returning to your home town. Hope you join us!

9 – 4 PM

Portable Wood Mill Demonstration and Beautiful Wood Products on Display
Visit the Presidio of San Francisco and see all the amazing urban wood products from across the state and learn from the artisans the history of each piece. Tables, bed frames, chairs and other every day items that are being produced for this burgeoning market. Portable wood mills will be operating during this time. Event is open to the public at no cost.